Facebook Launches Instagram Reels (TikTok Copycat)


Facebook's Instagram photo-sharing app is launching its clone of TikTok in more than 50 countries, a week after Chief Executive Officer Mark Zuckerberg defended the company's copycat strategies to U.S. lawmakers at an antitrust hearing. According to Bloomberg:
The product, called Reels, lets people edit 15-second clips of videos together alongside music, just like on TikTok. It will be embedded into Instagram in the U.S. and elsewhere, the company said Wednesday in blog post. Reels is the second major Instagram feature that follows an almost identical one popularized by a competitor. Instagram Stories, the tool for posting videos and photos that disappear, was inspired by Snap. Reels isn't Facebook's first attempt at challenging TikTok. Facebook's Lasso, a separate application with similar features that was tested in limited markets, was shut down last month after it failed to win over an audience. Reels may have better luck: it's launching just as TikTok's existence in the U.S. is being challenged by President Donald Trump.

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