Apple acquires Shazam and announces it’ll now be ad-free


Apple has just confirmed its acquisition of the music identification app, Shazam. On top of this, the company has announced that the app will become ad-free for all users, even for those on Android.

This purchase has been on the cards for some time. In fact, it was reported in December of last year, but it’s now completely official.

Shazam was one of the early apps to gain success on the app store and has now been downloaded over a billion times. The app ‘listens’ to songs when users open it, then delivers links to the track through services like Spotify and iTunes.

Apple’s vice president of Apple Music, Oliver Schusser, was pretty vague about why the company was making this purchase. He said that he’s “thrilled to bring [their] teams together to provide users even more great ways to discover, experience and enjoy music.”

Enlightening.

Whatever Apple has in mind for Shazam, I think we can all agree that the removal of adverts is a Good Thing. Well, until we see what else Apple has up its sleeve at least.

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